
How to get people to pay you money? Deceive them
Facebook users are being bombarded by a steady flow of advertising. Facebook recently launched their ad platform and advertisers are starting to use it to pitch products. Just like pop-up ads, malware, and other web based unethical advertising, those facebook IQ ads are of the same unethical genre. These ads are a scam where you answer simple questions and then at the end you put in a cell number to get a PIN to get your answer. Meanwhile, if you did not pay attention, let alone the fact the ad creator has basically hidden the fine print/agreement off screen, you actually just subscribed to a $10/month cell text message service. How many $10 plans do you think this person is receiving? Or better question, what could the person make a month based on the number of users. I put together a simple calculation below.
Numbers:
175 Million facebook users – 1% hit rate, 90% are youth who have phones, 99% who don’t read legal agreements let alone slow down to know what they are doing.
Bottomline: this joker could be making up to $15M a month. You could go on a lot of vacations with that money. What would be nice is all the users blocked those ads right off the facebook universe.
It does not take long to find the teenagers struggling to stop this scam from charging their cell phone plans. These Scam IQ Ads are nefarious.
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2 Responses
[...] this year I wrote about the scams on Facebook, mostly the IQ ads which duped users into signing up for mobile subscriptions plans in exchange for [...]
Posted on November 10th, 2009 at 1:50 am
Actually…there are 300 million users. His potential is still ridiculous though, typical CTR’s are about .04-.06 and if his conversion was 1% click to sale (Which that number IS low) he’d pull in about 12M AFTER he reached the total market. So your number above is right, but he can’t do it every month…that’s still a REALLY good month though. Kinda ridiculous!
Posted on January 14th, 2010 at 7:50 am
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