K-Swiss may survive as a company but are people interested in their shoes?  Product Research indicates that K-Swiss holding steady while skechers are falling in terms of demand. Technically, KSwiss gets a majority of its sales (60%) from Europe. Skechers is trying to expand globally, with most of its sales in the US. It seems that Brazil is a strategic country for Skechers.

With more than 2,500 styles, SKECHERS is trying to meet the needs of male and female consumers across every age and demographic. However, consumer research indicates that the core demographic is women. The mens and kids shoe lines may not be meeting revenue expectations. These lines may be headed to liquidators, so look out for some skecher deals.

Skecher management recently noted that fresh styles will be added to their Heritage line. See the New shoe arrivals at SKECHERS!

Current consumer research indicates that the current Skecher product line with the most searches is the biker line. Some women have complained that the shoes can feel small, so it may be wise to consider a larger size. The feature of skechers that people were discussing were the no lace shoe styles.

The other key relationship for skecher is Mark Ecko. Mark Ecko understands the urban market and should help skechers from becoming a LA Gear casualty.

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