Just a few years ago, consumers interested in purchasing an HDTV were looking at pricetags that came close to $10,000? As prices for LCD and plasma HDTVs fall due to production capacity expanding for higher glass, flat panel TVs sales continue to climb. You can stand outside many big-box retailers and you’ll see waves of customers rolling TVs to their cars.
If you do searches on facebook or twitter (the new places to do marketing research), you can see that consumers are trying to figure out the LCDTV market when looking to buy a flat panel TV today. Users need to determine what resolution they need, how well the television produces a wide contrast ratio compared to the room lighting, and whether the sound system is adequate, whether you can connect the LCDTV to the internet. There are even new features coming out and heavily marketed, such as LED backlighting, Consumers need to how to separate important features from marketing gimmicks. A LCD HDTV Buying guide that explains some of the features has been recently updated to cover new information about Local dimming.
The LA Times recently reported that LCD TV sales are strong. Despite the weak economy, sales reports indicate that U.S. families continue to upgrade their televisions and are keeping sales of flat-panel HDTVs strong. Trend observers (such as me) is based on several factors: The continued price drops in large sized HDTVs along with competitive price cutting by retailers who want to make room for new models, and the recent switch to all-digital TV signals. The long term trend seems true, consumers are creating a home theater experience that effectively competes with the local movie theater. Movie ticket sales are slower than anticipated as a whole this summer. Evidence that more people are staying at home these days for entertainment.
Discount giant Wal-Mart Stores Inc. has gained market share as consumers have flocked to lower-priced stores for TVs. In the first three months of the year, ISuppli said, 22.3% of U.S. flat-panel purchases were made at Wal-Mart, up from 13.8% in the first quarter of 2008. An example of these amazing LCD TV deals is the SANYO 26 LCD HDTV w Built-in Digital Tuner, DP26649. You can use this link or the banner below to find those “Walmart low prices” people keep talking about in the press.
