Earlier this year I wrote about the scams on Facebook, mostly the IQ ads which duped users into signing up for mobile subscriptions plans in exchange for a score.  I calculated that these ads could be generating millions from unsuspecting Facebook users. It turns out that figure is more like hundreds of millions. It seems that the games, such as Farmville and Mafia wars, the drink quizzes, and who knows what other spam bombarding Facebook news feeds  are making some people very rich. Yes, they have chosen riches over ethics, but that is common in unregulated advertising mediums. Hopefully, someone at Facebook will learn from Google and improve their policies for a better experience for all users.  Dennis Yu, writes an inside account about Facebook advertising. Michael Arrington, the TechCrunch blogger,  wrote a piece that MSNBC picked up in their reporting.  Meanwhile, that next request to send a heart to someone or quiz invitation may not have actually come from your friends, but from the advertisers use of their personal information.

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