Will the New Apple Table look like this image?

Apple is widely expected to launch the tablet computer on January 27th (when is apple tablet released?). The Apple Tablet Computer will probably run the applications designed for the iPhone touch. Given the success of the iPhone, developers are going to start putting resources to app development for the bigger format.  The large  10 inch screen devices have historically not been good selling products. However,  given the emergence of electronic readers, sometimes referred to as e-readers, 2010 may be the year that tablet computing becomes standardized.

It is estimated that the application store generates as much as $1 billion a year in revenue for Apple and its developers. A larger device such as the Apple tablet will likely expand the market share in third party applications. Networkworld followed up on the FoxNews story that the Apple’s tablet device will be available through Verizon and AT&T. No formal news from the carriers, although Apple is known for embargoing the press, developers, and staff. If these rumors are true, then it would imply that the tablet would come with 3G cellular connectivity built-in. This would indicate that the applet table may be more geared to media applications versus PC applications.  Other stories have surfaced that Apple is negotiating with the newspaper publishing industry as well as video content owners, such as broadcast networks, and movie studios. Amazon Kindle is the current leader for distributing digital newspapers and books. Amazon has demonstrated the current best method for pushing delivery through wireless 3G cellular technology.

For consumers who are thinking that the Apple tablet will be a phone alternative may be missing the point.  Cell phone coverage is much bigger than wi-fi coverage. If Apple is trying to push newspaper subscriptions through an electronic-reader format, then they would need to have cellular technology to push the content. The other amusing  topic is to see the media and loyal consumers obsess with the details of what the product will be called. Will it be known as a tablet or will it be called the “iSlate”. Finally, the question is will Apple be successful pitching consumers about the value of a device that sits somewhere between a full-size laptop and a pocket cell phone. Is this John Scully’s Newton revenge?

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